ABOUT & CONTACT US

Virgoan Wish LLC is a Los Angeles–based company dedicated to building and evolving heritage-driven fashion brands with clarity, purpose, and long-term vision.

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Founded by Lena Hermansson, a creative leader with decades of experience across fashion, music, and culture, Virgoan Wish was created as a platform to develop brands that carry both story and substance.

 

The company has brought together a portfolio that includes Da Vinci California®, the original since 1952, and The Chelsea Boot Co. Est. 1851, each rooted in legacy, craftsmanship, and cultural relevance.

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Today, Virgoan Wish is entering a focused phase of growth.

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We are currently pausing our manufacturing services to concentrate our efforts where we see the strongest opportunity for scale and impact. At the same time, The Chelsea Boot Co. Est. 1851 is being prepared for sale, creating a unique opportunity for new ownership to continue the brand’s journey.

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Our full attention is now dedicated to Da Vinci California®, a brand with proven market appeal, deep archival heritage, and significant growth potential. From its origins in mid-century California style to its continued presence in film, television, and fashion, Da Vinci represents the future of Virgoan Wish.

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At its core, Virgoan Wish is about focus, evolution, and value creation, building brands that stand the test of time while adapting to what comes next.