A Focused Future for Virgoan Wish - And What’s Next
- Lena Hermansson

- Mar 26
- 2 min read
At Virgoan Wish, we’ve always believed in building with intention, creating brands we love that carry meaning, heritage, and long-term value. As we continue to evolve, we’re entering a new, focused phase for the company.
Over the past few years, we’ve grown Virgoan Wish into a platform that brings together heritage brands, design, and manufacturing. Now, with a clearer view of where the greatest opportunities lie, we are refining our direction to support long-term growth and scalability.
A Strategic Shift
As part of this transition, we are currently pausing our manufacturing services. This allows us to concentrate our resources and energy where we see the strongest potential for expansion and value creation.
At the same time, The Chelsea Boot Co. Est. 1851 is being prepared for sale. This represents a unique opportunity for the right partner to take ownership of a historic brand with deep roots in British heritage and global cultural relevance.
Doubling Down on Da Vinci California®
Our primary focus moving forward is Da Vinci California®, the original since 1952.
With its authentic archive, proven market appeal, and strong cultural footprint, Da Vinci is uniquely positioned for growth. From its roots in mid-century California style to its continued presence in film, television, and fashion, the brand represents both heritage and opportunity.
We are actively working to expand distribution, strengthen partnerships, and bring Da Vinci to a wider global audience.

Looking Ahead
This transition marks an exciting new chapter for Virgoan Wish,
one defined by focus, clarity, and purpose.
We remain committed to building brands that stand the test of time, and to creating long-term value through thoughtful strategy and strong partnerships.


Comments